Yusuf Muhammad

Designer - Engineer - Inventor

Yusuf is an inventor, engineer and industrial designer best known as a co-presenter on BBC2’s The Big Life Fix.

Yusuf graduated with a double masters from the Royal College of Art and Imperial College London and has won numerous design awards including the International James Dyson Award in 2009, Transport Award for the Design Museum’s Designs of the Year 2012 and most recently a prestigious Red Dot in 2016.

Yusuf is currently a director of a company he co-founded called Plumis after inventing an innovative fire sprinkler. Automist Smartscan, his proudest invention, uses a smart sensor to find the location of the fire, before spraying a targeted blade of water mist. It can therefore extinguish fires with a tenth of the water used in traditional systems. The invention is being used to help homes meet building regulations due to the cost effective nature of the system and the ability to fit it retrospectively.

Yusuf believes good design is about empathy with users. He became a designer because he was naturally curious about the ideas behind the things that surround us, and believes, done right, design can help create a better future.


Ski Sunday - BBC Sport - 2019 - Link

Make it Digital - BBC2017 - Link

Big Life Fix - BBC2 - 2016 – 2018 - Link

You too could be an absolute Genius - BBC2 - 2015 - Link

Born to Engineer - Born to Engineer - 2015 - Link

Corporate Speaking:

Creativity and AI

Insuretech Connect 2018

Plug and Play Silicon Valley


Woman's Portrait